RIPE
MARKETING
Services
Playlisting
Consulting
Instagram PR
Sound Campaigns
CAMPAIGNS
Dasha “Austin”
$4,500 Budget
Influencer Communication + Connection
Leveraged personal connection for Josh Richards to post on backup account at 50% of normal rate
Video spiked song before viral moment
and reaches 23M views
Jordana Bryant
“Something Like Us”
$8,000 Budget
Conceptualization, Influencer Strategy, Campaign Management
Slide creative trends among Mom / Family pages
Used part of budget to run giveaway for stronger organic push Video announcement reaches 60K viewsSong gains 3.6K creates, largest of artists prior releases
Russ “April 7th”
$3,200 Budget
Influencer Strategy + Late Stage Campaign Management
Late stage push 2 weeks after song release for macro level influencers
Amasses over 100K likes across 7 posted videos
Sidepiece + Bobby Shmurda
“Cash Out”
$1,700 Budget
Influencer Strategy, Early Campaign Management
Small push at song release
Mainly targeting nano influencers
Late Night Thoughts
“Days Like This”
$15,000 Budget
Conceptualization, Influencer Strategy, Communication, Budget and Campaign Management
Song Trends #1 on Instagram Reels
TikTok audio gains 4.2K creates and counting
Organic videos from celebrity accounts reached
Becomes 2nd biggest release by artists to date
Let’s Work TogetherIf you're interested in taking your song rollout to the next level, fill out the form below!